Frequently Asked Questions
answers are from Ed Otto’s direct
knowledge or experience with the “Riches
I’m not convinced it works because it
still sounds like a gimmick. What else
can you say to reassure the fact I’m not
throwing away my money?
To begin, read all the FAQs. Hopefully,
they will relieve your apprehension.
In addition, here are
reasons why you have nothing to lose…but
When I first was approached with the “Riches of 9,” I was in
the same position as you are
today. I didn’t believe it would
work either. After all, I’m just
a regular guy who didn’t bargain
much and never tried buying
things for less. Now, it’s been
4 years and I’m tickled green
with the savings. So, why
shouldn’t it work for you?
This is an original concept that you have never heard of
before. The psychology behind
the method is grounded in
science with a proven track
record. It gives the confidence
you need to make it work.
I’m also worried that you may think it’s a gimmick. That’s
why I’m giving you a full
one-year guarantee. After you
get the DVD and still think it’s
a gimmick…get your money
Remember, this product was already successful in the
marketplace prior to being in my
possession. Why would I risk my
reputation on something…that
was a gimmick? I truly
believe my cakes are the best
around and this is the best
buying technique around. I’m
simply sharing something that
works for me and hopefully for
To back-up the previous point, if it doesn’t help you save
money, I’ll give all your money
back, plus a $25 Cake Gallery
gift card. (Seriously, how
many “I’m sorry I wasted your
time” gift cards do you think I
want to hand out?)
Why is The Cake Gallery selling a
product that is unrelated to cakes?
been selling unrelated products on our
“Other Cool Stuff” page for over 3 three
I have temporarily taken down the “Other
Cool Stuff” page to highlight this very
In addition, I don’t want to dwell on
this point, but it needs to be
addressed. The person who created this
service is a personal friend. He
recently told me he only had a short
time left on this earth, due to cancer,
and asked me to continue his efforts.
Knowing it works, I’m honored to carry
forward his legacy. I know it can help a
lot of people. Hopefully, you’ll be one
Why is it called the “Riches of 9?”
Here is the story of how it all began.
A businessman was looking for a way to
pay less for all the materials and
supplies his International Company was
He realized his company was negotiating
the purchase of goods and services from
some of the best-trained and most
sophisticated salespeople in the world.
To overcome what he felt was an unfair
playing field against tremendously savvy
sales teams; he retained a prominent
psychologist to craft a “reserve
sales pitch” for his executives,
managers, and others who negotiated
The plan worked extremely well. Within
three months of its implementation, his
company was adding approximately a
million extra dollars profit per month
to the bottom line.
The method you will receive is a
variation of the original “reverse sales
pitch.” It has been effectively modified
for consumer use.
The initial consumer model was created
to save 9% on many purchases; thus, the
name, the “Riches of 9.”
Can I use it to buy everything?
In short, it works best on any purchase
that involves a direct contact with a
salesperson. In addition, it’s most
effective on services or products that
have a significant amount of labor
billed in the overall price.
I’ve had my biggest savings with smaller
independent stores and contractors.
While I don’t want to make claims on
purchases outside of my own experience,
I’ve heard that people are using the
technique for everything under the sun.
At the end of the FAQ section, there is
a sampling of products and services
where it can work.
It’s not really designed to buy items
such as groceries, items at your local
mall or on the Internet. It needs to be
on products with price flexibility.
(During this first year, I’m requesting
everyone who uses the “Riches of 9” to
email me with their success stories. I
will add new categories to the list as
they become available.)
How much effort does this really take?
As I stated before, I’m not much for
haggling over price, but I felt
comfortable using this technique because
it made sense. It literally did only
take me an hour to learn it.
I don’t think it takes that much effort
to use it either. You simply must have
the desire to save money. Your results
will depend on your experience using it.
For example, I’m much better at getting
lower prices and a bigger discount than
when I first starting using it.
How does it work to motivate salespeople
to sell you items for less?
You’ll have to get the DVD for a full
explanation. Basically, the technique is
centered on four principles of
psychology. Salespeople are vulnerable
to these 4 particular “Influences” that
persuades them to sell at a lower price.
Why are you making a big point of
personally guaranteeing it?
I value you as a customer of The Cake
Gallery first and foremost and want you
to feel great about your purchase.
Why is your guarantee for one full year?
I want to take all the risk out of the
purchase and put it on my shoulders.
If I only guaranteed for 60 or 90 days,
I don’t believe most people would have
sufficient time to try it and see how
powerful the simple method really is.
For example, I learned the technique in
the month of September and used it for
the first time in December. That’s 3
months before I finally decided to give
it a try on a flat screen TV.
I’ve heard of others who didn’t try
using it for close to a year.
Keep in mind, this technique is based
upon human nature. It will work for
years to come. Even if you don’t use it
for the next 2 years, at some point in
time, the opportunity will arise to save
Why don’t you have testimonials from
I purposely used myself as a
testimonial, because, frankly, I don’t
trust testimonials from people I’ve
never done business with or met outside
Further, I feel very comfortable
guaranteeing it, due to my experiences
of saving “REAL” money.
(The DVD contains the testimonials I
decided not to use here. They are good
examples of how others used the “Riches
of 9” technique and how you would be
able to do the same.)
Why can’t I find any other company
selling the “Riches of 9” or find it in
The creator of this method was
personally teaching the technique and
selling it directly to his customers. It
was not designed to sell to mass markets
on the Internet.
In addition, it is a limited edition
technique only available for an inner
circle of people who are serious about
saving money. I intend to keep it that
Are you really only selling 250 copies
over the next year?
Yes, it will be limited to 250 copies
within the Omaha metropolitan area. That
number was previously decided by the
creator of the product. I am honoring
If there are returns, the returns will
be resold. When we run out, I’m planning
on setting up a waiting list for people
who want to be first in line next year.
Since we receive between 8,000-11,000
visitors per month to our website, this
product will be purchased by customers
outside of the Omaha vicinity. We will
monitor the city and state of each
When 250 copies are reached for the
Omaha area, we will refuse new orders.
Sales will remain open for other areas
of the country until their limitations
are reached. Distribution for the USA is
limited to 25,000 copies per year.
You say in your example, 9 out of the
100 times you used it, you saved $3354.
How much did you save the other 91
I didn’t track all my savings. But, I
did keep a running record of the amount
of times I used it. Out of the 100
times, I was successful 84 times in
getting a lower price. For arguments
sake, if I only saved $50 on the other
75 times, it would still amount to an
With that said, here’s a twist. It’s
called “Recurring Savings.” For
example I have my lawn mowed every week
at a savings of $10 per week. In an
average year that amounts to $360. My
wife has a hair stylist she goes to at a
savings of $15 every third week. That
amounts to $270 per year. I use a pest
control service at The Cake Gallery at a
savings of $20 per month for a savings
of $240 per year.
As you can see, it’s not only single
purchases; you can use it on all
recurring purchases. What recurring
purchases do you have?
How can I be sure that too many people
won’t be using it and render it
That is exactly why it’s limited to only
250 copies in Omaha and limited to
25,000 copies for the rest of the
country. It’s only being offered to 1 in
approximately 9000 households per year.
Unless our own inner circle starts
sharing their DVD’s with all their
friends, families and co-workers, the
technique will remain extremely
you offer one-on-one training?
The training from the DVD should be
adequate. However, if I receive enough
requests, I’ll certainly consider doing
small group training of between 5 and 8
people per session.
After you’ve gone through the DVD at
least twice, and still believe my
personal coaching would help you more
effectively, please send an email
email@example.com or call
402-397-2253 and leave a message. I’ll
return your call within 24 hours.
If your anxieties have been addressed by
the above FAQs, keep in mind, there are
only 250 copies available for Omaha…until
September 2012. Order soon!
have nothing to lose
…but paying less!
Various Categories Where A Price Was
Anything you buy from a classified ad in
the newspaper or on the Internet,
Jewelry, Used cars, Dog walking, Carpet
cleaning, Bathroom remodeling, Hair
Stylist, Mover, Carpenter, Photographer,
Window shades, Home Alarm system, Tree
service, Air duct cleaning, Piano
teacher, Window contractor, Siding
contractor, Electrician, Furniture,
Appliances, Fencing, Exterminators,
Garage doors, House cleaning, Web site
developer, Kitchen remodeling, Landscape
services, Home and dog sitting, Chimney
sweep, Sprinkler services, Drywall
services, Gutters, Videographer, Auto
detail services, Basement waterproofing,
Teeth whitening, Lawn service, Personal
trainer, Laser vision, Swimming pool
services, Penguin waxing (just kidding,
wanted to see if you’re reading this),
House inspection, Formal wear, Custom
cabinets, Furniture refinishing,
Computer repair, Deck refinishing and
deck construction, Window coverings,
Patio construction, Home theater
installation, Auto repair, Pets like
dogs and cats, Awnings, Bridal services,
New and used boats, Catering, Check
cashing service, Any type of
consultant, Driveway or any concrete
In addition, if you own a small
business, it works on most services
where you pay a monthly fee.